Best Wiza alternatives in 2026

Looking for an alternative to Wiza? Whether you've outgrown it, find the pricing steep, or just want to weigh your options, these are the strongest sales intelligence & data alternatives in 2026 — ranked on pricing, features, and who each one fits best. Wiza itself has a free tier, so we've flagged where each option is cheaper, simpler, or more specialized.

1
Kaspr
Best for: smb
LinkedIn prospecting and contact data. A popular sales intelligence alternative to Wiza with a genuinely usable free tier — free – $49/user/mo. Particularly strong for smb.
4.4Free – $49/user/moVisit
2
Lusha
Best for: smb
If Wiza feels like overkill or over-budget, Lusha is a leaner option with a genuinely usable free tier. Contact and company data for prospecting. Pricing: free – $49/user/mo.
4.3Free – $49/user/moVisit
3
RocketReach
Best for: smb
RocketReach goes head-to-head with Wiza on features. Find emails and phone numbers at scale. Best suited to smb. From $39/mo.
4.1From $39/moVisit
4
Surfe
Best for: smb
A well-rated sales intelligence pick. Connect LinkedIn to your CRM with one click. Surfe offers a free plan and starts at free – $29/user/mo, making it a credible Wiza replacement.
4.7Free – $29/user/moVisit
5
UpLead
Best for: smb
B2B prospecting with 95% data accuracy guarantee. A popular sales intelligence alternative to Wiza — free – $99/mo. Particularly strong for smb.
4.7Free – $99/moVisit
6
Apollo.io
Best for: smb
If Wiza feels like overkill or over-budget, Apollo.io is a leaner option with a genuinely usable free tier. B2B database plus sales engagement in one. Pricing: free – $49/user/mo.
4.6Free – $49/user/moVisit
7
Lead411
Best for: smb
Lead411 goes head-to-head with Wiza on features. B2B data with buyer intent and triggers. Best suited to smb. From $99/mo.
4.5From $99/moVisit
8
LeadIQ
Best for: smb
A well-rated sales intelligence pick. Prospecting data with AI-generated messaging. LeadIQ offers a free plan and starts at free – $45/user/mo, making it a credible Wiza replacement.
4.4Free – $45/user/moVisit

Still considering Wiza itself? Read our Wiza review →

Frequently asked questions

What is the best Wiza alternative?

Kaspr is our top-rated Wiza alternative for 2026. LinkedIn prospecting and contact data. Free – $49/user/mo.

Is there a free Wiza alternative?

Yes — Kaspr, Lusha, Surfe all offer a free tier you can start on without a credit card.

Why switch from Wiza?

Common reasons are price, a simpler feature set, better fit for a specific use case, or platform support. Each tool above notes where it has an edge over Wiza.