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AB Tasty vs Justuno

Updated June 2026 · A structured head-to-head comparison.

Experimentation and personalization.

On-site conversion and personalization.

The verdict

Both AB Tasty and Justuno are credible ab testing tools, and the right pick comes down to your priorities.

AB Tasty — Experimentation and personalization.

Choose Justuno if you'd rather have a lower starting price (free – $39/mo) and a free plan to start on. On-site conversion and personalization.

AB Tasty vs Justuno: side by side

DimensionAB TastyJustuno
Starting priceCustomFree – $39/moWinner
Free planNoYesWinner
Pricing modelSubscriptionSubscription
Best forEnterprise, EcommerceEcommerce, Marketers
PlatformsWeb, ApiWeb, Api
Rating4.4/54.5/5

AB Tasty key facts

Vendor
AB Tasty
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Enterprise, Ecommerce
Editor rating
4.4 / 5
Founded
2013
Headquarters
Paris, France

Justuno key facts

Vendor
Justuno
Pricing
Subscription — Free – $39/mo
Free tier
Yes
Platforms
Web, Api
Best for
Ecommerce, Marketers
Editor rating
4.5 / 5
Founded
2010
Headquarters
San Francisco, CA, USA

Frequently asked questions

Is AB Tasty better than Justuno?

Neither is universally better — Justuno edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is AB Tasty or Justuno cheaper?

Justuno is the more affordable of the two to get started, at free – $39/mo. AB Tasty starts at custom; Justuno starts at free – $39/mo.

Can AB Tasty replace Justuno?

Yes for most teams — both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.