ActiveCampaign vs ClickFunnels
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
Sales funnel builder for online businesses.
The verdict
Both ActiveCampaign and ClickFunnels are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a lower starting price (from $15/mo), a longer free trial (14 days) and broader platform coverage. Email marketing + automation + CRM.
ClickFunnels — Sales funnel builder for online businesses.
ActiveCampaign vs ClickFunnels: side by side
| Dimension | ActiveCampaign | ClickFunnels |
|---|---|---|
| Starting price | From $15/moWinner | From $97/mo |
| Free plan | No | No |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Marketers | Solopreneurs, Smb |
| Platforms | Web, Ios, Android, ApiWinner | Web |
| Rating | 4.5/5 | 4.4/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
ClickFunnels key facts
- Vendor
- ClickFunnels
- Pricing
- Subscription — From $97/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.4 / 5
- Founded
- 2014
- Headquarters
- Eagle, Idaho, USA
Frequently asked questions
Is ActiveCampaign better than ClickFunnels?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or ClickFunnels cheaper?
ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; ClickFunnels starts at from $97/mo.
Can ActiveCampaign replace ClickFunnels?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.