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ActiveCampaign vs DivvyHQ

Updated June 2026 · A structured head-to-head comparison.

Email marketing + automation + CRM.

Content planning & editorial calendar software.

The verdict

Both ActiveCampaign and DivvyHQ are credible marketing automation tools, and the right pick comes down to your priorities.

Choose ActiveCampaign if you want a lower starting price (from $15/mo), broader platform coverage and a higher overall rating (4.5/5). Email marketing + automation + CRM.

DivvyHQ — Content planning & editorial calendar software.

ActiveCampaign vs DivvyHQ: side by side

DimensionActiveCampaignDivvyHQ
Starting priceFrom $15/moWinnerFrom $29/user/mo
Free planNoNo
Free trial14 days14 days
Pricing modelSubscriptionSubscription
Best forSmb, MarketersContent Teams, Enterprise
PlatformsWeb, Ios, Android, ApiWinnerWeb
Rating4.5/5Winner4.2/5

ActiveCampaign key facts

Vendor
ActiveCampaign
Pricing
Subscription — From $15/mo
Free tier
Free trial (14 days)
Platforms
Web, Ios, Android, Api
Best for
Smb, Marketers
Editor rating
4.5 / 5
Founded
2003
Headquarters
Chicago, IL, USA

DivvyHQ key facts

Vendor
DivvyHQ
Pricing
Subscription — From $29/user/mo
Free tier
Free trial (14 days)
Platforms
Web
Best for
Content Teams, Enterprise
Editor rating
4.2 / 5
Founded
2011
Headquarters
Kansas City, USA

Frequently asked questions

Is ActiveCampaign better than DivvyHQ?

Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is ActiveCampaign or DivvyHQ cheaper?

ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; DivvyHQ starts at from $29/user/mo.

Can ActiveCampaign replace DivvyHQ?

Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.