ActiveCampaign vs Marketo Engage
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
Enterprise marketing automation by Adobe.
The verdict
Both ActiveCampaign and Marketo Engage are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a lower starting price (from $15/mo), a longer free trial (14 days), broader platform coverage and a higher overall rating (4.5/5). Email marketing + automation + CRM.
Marketo Engage — Enterprise marketing automation by Adobe.
ActiveCampaign vs Marketo Engage: side by side
| Dimension | ActiveCampaign | Marketo Engage |
|---|---|---|
| Starting price | From $15/moWinner | Custom |
| Free plan | No | No |
| Free trial | 14 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Marketers | Enterprise, B2b |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.5/5Winner | 4.0/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Marketo Engage key facts
- Vendor
- Adobe
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, B2b
- Editor rating
- 4.0 / 5
- Founded
- 2006
- Headquarters
- San Jose, CA, USA
Frequently asked questions
Is ActiveCampaign better than Marketo Engage?
Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or Marketo Engage cheaper?
ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; Marketo Engage starts at custom.
Can ActiveCampaign replace Marketo Engage?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.