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ActiveCampaign vs Mercately

Updated June 2026 · A structured head-to-head comparison.

Email marketing + automation + CRM.

WhatsApp CRM & sales for LatAm.

The verdict

Both ActiveCampaign and Mercately are credible marketing automation tools, and the right pick comes down to your priorities.

Choose ActiveCampaign if you want a lower starting price (from $15/mo), a longer free trial (14 days) and a higher overall rating (4.5/5). Email marketing + automation + CRM.

Mercately — WhatsApp CRM & sales for LatAm.

ActiveCampaign vs Mercately: side by side

DimensionActiveCampaignMercately
Starting priceFrom $15/moWinnerFrom $35/mo
Free planNoNo
Free trial14 daysWinner
Pricing modelSubscriptionSubscription
Best forSmb, MarketersLatam Smb, Sales Teams
PlatformsWeb, Ios, Android, ApiWeb, Android, Api
Rating4.5/5Winner4.2/5

ActiveCampaign key facts

Vendor
ActiveCampaign
Pricing
Subscription — From $15/mo
Free tier
Free trial (14 days)
Platforms
Web, Ios, Android, Api
Best for
Smb, Marketers
Editor rating
4.5 / 5
Founded
2003
Headquarters
Chicago, IL, USA

Mercately key facts

Vendor
Mercately
Pricing
Subscription — From $35/mo
Free tier
No
Platforms
Web, Android, Api
Best for
Latam Smb, Sales Teams
Editor rating
4.2 / 5
Founded
2017
Headquarters
Guayaquil, Ecuador

Frequently asked questions

Is ActiveCampaign better than Mercately?

Neither is universally better — ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is ActiveCampaign or Mercately cheaper?

ActiveCampaign is the more affordable of the two to get started, at from $15/mo. ActiveCampaign starts at from $15/mo; Mercately starts at from $35/mo.

Can ActiveCampaign replace Mercately?

Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.