Adapt vs Clay
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Adapt and Clay are credible sales intelligence tools, and the right pick comes down to your priorities.
Adapt — B2B contact and company database for lead building.
Choose Clay if you'd rather have a lower starting price (free – $149/mo), a free plan to start on and a higher overall rating (4.8/5). Data enrichment and AI outreach automation.
Adapt vs Clay: side by side
| Dimension | Adapt | Clay |
|---|---|---|
| Starting price | Custom | Free – $149/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Sales Teams | Revops, Growth Teams, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.3/5 | 4.8/5Winner |
Adapt key facts
- Vendor
- Adapt.io
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams
- Editor rating
- 4.3 / 5
- Founded
- 2013
- Headquarters
- Tustin, USA
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
Frequently asked questions
Is Adapt better than Clay?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Adapt or Clay cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. Adapt starts at custom; Clay starts at free – $149/mo.
Can Adapt replace Clay?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.