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AgencyAnalytics vs Improvado

Updated June 2026 · A structured head-to-head comparison.

Reporting platform built for agencies.

Marketing analytics and data aggregation.

The verdict

Both AgencyAnalytics and Improvado are credible marketing analytics tools, and the right pick comes down to your priorities.

Choose AgencyAnalytics if you want a lower starting price (from $79/mo), broader platform coverage and a higher overall rating (4.7/5). Reporting platform built for agencies.

Improvado — Marketing analytics and data aggregation.

AgencyAnalytics vs Improvado: side by side

DimensionAgencyAnalyticsImprovado
Starting priceFrom $79/moWinnerCustom
Free planNoNo
Pricing modelSubscriptionSubscription
Best forAgenciesEnterprise, Agencies
PlatformsWeb, Ios, Android, ApiWinnerWeb, Api
Rating4.7/5Winner4.5/5

AgencyAnalytics key facts

Vendor
AgencyAnalytics
Pricing
Subscription — From $79/mo
Free tier
No
Platforms
Web, Ios, Android, Api
Best for
Agencies
Editor rating
4.7 / 5
Founded
2010
Headquarters
Toronto, Canada

Improvado key facts

Vendor
Improvado
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Enterprise, Agencies
Editor rating
4.5 / 5
Founded
2015
Headquarters
San Francisco, CA, USA

Frequently asked questions

Is AgencyAnalytics better than Improvado?

Neither is universally better — AgencyAnalytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is AgencyAnalytics or Improvado cheaper?

AgencyAnalytics is the more affordable of the two to get started, at from $79/mo. AgencyAnalytics starts at from $79/mo; Improvado starts at custom.

Can AgencyAnalytics replace Improvado?

Yes for most teams — both are marketing analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.