Ahrefs vs Moz Pro
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Ahrefs and Moz Pro are credible seo tools tools, and the right pick comes down to your priorities.
Choose Ahrefs if you want a higher overall rating (4.5/5). All-in-one SEO toolset with a huge backlink index.
Choose Moz Pro if you'd rather have a lower starting price (from $49/mo) and a longer free trial (30 days). SEO software for smarter marketing.
Ahrefs vs Moz Pro: side by side
| Dimension | Ahrefs | Moz Pro |
|---|---|---|
| Starting price | From $129/mo | From $49/moWinner |
| Free plan | No | No |
| Free trial | — | 30 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Seo Pros, Agencies, Content Teams | Smb, Seo Beginners |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5Winner | 4.3/5 |
Ahrefs key facts
- Vendor
- Ahrefs Pte. Ltd.
- Pricing
- Subscription — From $129/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Seo Pros, Agencies, Content Teams
- Editor rating
- 4.5 / 5
- Founded
- 2010
- Headquarters
- Singapore
Moz Pro key facts
- Vendor
- Moz
- Pricing
- Subscription — From $49/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Api
- Best for
- Smb, Seo Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2004
- Headquarters
- Seattle, WA, USA
Frequently asked questions
Is Ahrefs better than Moz Pro?
Neither is universally better — Ahrefs edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ahrefs or Moz Pro cheaper?
Moz Pro is the more affordable of the two to get started, at from $49/mo. Ahrefs starts at from $129/mo; Moz Pro starts at from $49/mo.
Can Ahrefs replace Moz Pro?
Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.