Ahrefs vs Semrush
Updated June 2026 · A structured head-to-head comparison.
The verdict
Choose Ahrefs for the best backlink index and a cleaner UX focused on SEO. Choose Semrush for the broadest marketing suite spanning SEO, PPC, social, and competitive research. SEO purists often prefer Ahrefs; full-stack marketers lean Semrush.
Ahrefs vs Semrush: side by side
| Dimension | Ahrefs | Semrush |
|---|---|---|
| Backlink index | ExcellentWinner | Very good |
| Breadth (PPC/social) | SEO-focused | BroadestWinner |
| Free option | Webmaster Tools only | Limited free accountWinner |
| Starting price | $129/moWinner | $139.95/mo |
Ahrefs key facts
- Vendor
- Ahrefs Pte. Ltd.
- Pricing
- Subscription — From $129/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Seo Pros, Agencies, Content Teams
- Editor rating
- 4.5 / 5
- Founded
- 2010
- Headquarters
- Singapore
Semrush key facts
- Vendor
- Semrush Holdings
- Pricing
- Subscription — Free – $139.95/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Agencies, Marketers, Seo Pros
- Editor rating
- 4.5 / 5
- Founded
- 2008
- Headquarters
- Boston, MA, USA