Ahrefs vs Serpstat
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Ahrefs and Serpstat are credible seo tools tools, and the right pick comes down to your priorities.
Ahrefs — All-in-one SEO toolset with a huge backlink index.
Choose Serpstat if you'd rather have a lower starting price (free – $59/mo) and a free plan to start on. Growth-hacking SEO platform.
Ahrefs vs Serpstat: side by side
| Dimension | Ahrefs | Serpstat |
|---|---|---|
| Starting price | From $129/mo | Free – $59/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Subscription |
| Best for | Seo Pros, Agencies, Content Teams | Smb, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.6/5 |
Ahrefs key facts
- Vendor
- Ahrefs Pte. Ltd.
- Pricing
- Subscription — From $129/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Seo Pros, Agencies, Content Teams
- Editor rating
- 4.5 / 5
- Founded
- 2010
- Headquarters
- Singapore
Serpstat key facts
- Vendor
- Serpstat
- Pricing
- Subscription — Free – $59/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- Tallinn, Estonia
Frequently asked questions
Is Ahrefs better than Serpstat?
Neither is universally better — Serpstat edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ahrefs or Serpstat cheaper?
Serpstat is the more affordable of the two to get started, at free – $59/mo. Ahrefs starts at from $129/mo; Serpstat starts at free – $59/mo.
Can Ahrefs replace Serpstat?
Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.