Apollo.io vs Bombora
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Apollo.io and Bombora are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Apollo.io if you want a lower starting price (free – $49/user/mo) and a free plan to start on. B2B database plus sales engagement in one.
Bombora — B2B intent data from a co-op of publishers.
Apollo.io vs Bombora: side by side
| Dimension | Apollo.io | Bombora |
|---|---|---|
| Starting price | Free – $49/user/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Sales Teams, Startups | Enterprise, Marketers, Revops |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.4/5 |
Apollo.io key facts
- Vendor
- Apollo.io
- Pricing
- Freemium — Free – $49/user/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams, Startups
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- San Francisco, USA
Bombora key facts
- Vendor
- Bombora
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Marketers, Revops
- Editor rating
- 4.4 / 5
- Founded
- 2014
- Headquarters
- New York, USA
Frequently asked questions
Is Apollo.io better than Bombora?
Neither is universally better — Apollo.io edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Apollo.io or Bombora cheaper?
Apollo.io is the more affordable of the two to get started, at free – $49/user/mo. Apollo.io starts at free – $49/user/mo; Bombora starts at custom.
Can Apollo.io replace Bombora?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.