Apollo.io vs RocketReach
Updated June 2026 · A structured head-to-head comparison.
Find emails and phone numbers at scale.
The verdict
Both Apollo.io and RocketReach are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Apollo.io if you want a lower starting price (free – $49/user/mo), a free plan to start on and a higher overall rating (4.6/5). B2B database plus sales engagement in one.
RocketReach — Find emails and phone numbers at scale.
Apollo.io vs RocketReach: side by side
| Dimension | Apollo.io | RocketReach |
|---|---|---|
| Starting price | Free – $49/user/moWinner | From $39/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Sales Teams, Startups | Smb, Recruiters, Sales Teams |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5Winner | 4.1/5 |
Apollo.io key facts
- Vendor
- Apollo.io
- Pricing
- Freemium — Free – $49/user/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Sales Teams, Startups
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- San Francisco, USA
RocketReach key facts
- Vendor
- RocketReach
- Pricing
- Subscription — From $39/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Recruiters, Sales Teams
- Editor rating
- 4.1 / 5
- Founded
- 2015
- Headquarters
- San Francisco, USA
Frequently asked questions
Is Apollo.io better than RocketReach?
Neither is universally better — Apollo.io edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Apollo.io or RocketReach cheaper?
Apollo.io is the more affordable of the two to get started, at free – $49/user/mo. Apollo.io starts at free – $49/user/mo; RocketReach starts at from $39/mo.
Can Apollo.io replace RocketReach?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.