Ashby vs Looker
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Ashby and Looker are credible applicant tracking tools, and the right pick comes down to your priorities.
Choose Ashby if you want a higher overall rating (4.8/5). All-in-one recruiting with analytics.
Looker — Modern BI and embedded analytics by Google Cloud.
Ashby vs Looker: side by side
| Dimension | Ashby | Looker |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Scaling Startups, Mid Market | Enterprise, Data Teams |
| Platforms | Web | Web, Api |
| Rating | 4.8/5Winner | 4.4/5 |
Ashby key facts
- Vendor
- Ashby
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Scaling Startups, Mid Market
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- San Francisco, CA, USA
Looker key facts
- Vendor
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise, Data Teams
- Editor rating
- 4.4 / 5
- Founded
- 2012
- Headquarters
- Santa Cruz, CA, USA
Frequently asked questions
Is Ashby better than Looker?
Neither is universally better — Ashby edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ashby or Looker cheaper?
Ashby is the more affordable of the two to get started, at custom. Ashby starts at custom; Looker starts at custom.
Can Ashby replace Looker?
Yes for most teams — both are applicant tracking tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.