Attio vs folk
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Attio and folk are credible crm tools, and the right pick comes down to your priorities.
Choose Attio if you want a lower starting price (free – $15/user/mo) and a free plan to start on. The CRM for the AI era.
Choose folk if you'd rather have a longer free trial (14 days). The CRM for people-first teams.
Attio vs folk: side by side
| Dimension | Attio | folk |
|---|---|---|
| Starting price | Free – $15/user/moWinner | From $20/user/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Startups, Sales Teams | Agencies, Smb |
| Platforms | Web, Ios | Web |
| Rating | 4.7/5 | 4.6/5 |
Attio key facts
- Vendor
- Attio
- Pricing
- Freemium — Free – $15/user/mo
- Free tier
- Yes
- Platforms
- Web, Ios
- Best for
- Startups, Sales Teams
- Editor rating
- 4.7 / 5
- Founded
- 2019
- Headquarters
- London, UK
folk key facts
- Vendor
- folk
- Pricing
- Subscription — From $20/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web
- Best for
- Agencies, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Paris, France
Frequently asked questions
Is Attio better than folk?
Neither is universally better — Attio edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Attio or folk cheaper?
Attio is the more affordable of the two to get started, at free – $15/user/mo. Attio starts at free – $15/user/mo; folk starts at from $20/user/mo.
Can Attio replace folk?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.