AWeber vs Mailchimp
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both AWeber and Mailchimp are credible email marketing tools, and the right pick comes down to your priorities.
AWeber — Email marketing made easy.
Mailchimp — Email marketing for small businesses.
AWeber vs Mailchimp: side by side
| Dimension | AWeber | Mailchimp |
|---|---|---|
| Starting price | Free – $12.90/mo | Free – $13/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Creators | Smb, Ecommerce, Beginners |
| Platforms | Web, Ios, Api | Web, Ios, Android, Api |
| Rating | 4.2/5 | 4.3/5 |
AWeber key facts
- Vendor
- AWeber
- Pricing
- Freemium — Free – $12.90/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Api
- Best for
- Smb, Creators
- Editor rating
- 4.2 / 5
- Founded
- 1998
- Headquarters
- Chalfont, PA, USA
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
Frequently asked questions
Is AWeber better than Mailchimp?
Neither is universally better — Mailchimp edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is AWeber or Mailchimp cheaper?
AWeber is the more affordable of the two to get started, at free – $12.90/mo. AWeber starts at free – $12.90/mo; Mailchimp starts at free – $13/mo.
Can AWeber replace Mailchimp?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.