Azuga vs Motive
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Azuga and Motive are credible fleet management tools, and the right pick comes down to your priorities.
Choose Azuga if you want a longer free trial (30 days). GPS fleet tracking with driver rewards.
Choose Motive if you'd rather have a higher overall rating (4.5/5). AI-powered fleet and ELD platform.
Azuga vs Motive: side by side
| Dimension | Azuga | Motive |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Free trial | 30 daysWinner | 14 days |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Fleet Operators | Trucking, Fleet Operators |
| Platforms | Web, Ios, Android | Web, Ios, Android, Api |
| Rating | 4.2/5 | 4.5/5Winner |
Azuga key facts
- Vendor
- Azuga (Bridgestone)
- Pricing
- Subscription — Custom
- Free tier
- Free trial (30 days)
- Platforms
- Web, Ios, Android
- Best for
- Smb, Fleet Operators
- Editor rating
- 4.2 / 5
- Founded
- 2012
- Headquarters
- Fremont, CA, USA
Motive key facts
- Vendor
- Motive Technologies
- Pricing
- Subscription — Custom
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Trucking, Fleet Operators
- Editor rating
- 4.5 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Azuga better than Motive?
Neither is universally better — Motive edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Azuga or Motive cheaper?
Azuga is the more affordable of the two to get started, at custom. Azuga starts at custom; Motive starts at custom.
Can Azuga replace Motive?
Yes for most teams — both are fleet management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.