Badger Maps vs Map My Customers
Updated June 2026 · A structured head-to-head comparison.
Route planning for field sales reps.
Mapping and CRM for field sales teams.
The verdict
Both Badger Maps and Map My Customers are credible field service tools, and the right pick comes down to your priorities.
Choose Badger Maps if you want a higher overall rating (4.6/5). Route planning for field sales reps.
Choose Map My Customers if you'd rather have a lower starting price (from $50/user/mo) and a longer free trial (14 days). Mapping and CRM for field sales teams.
Badger Maps vs Map My Customers: side by side
| Dimension | Badger Maps | Map My Customers |
|---|---|---|
| Starting price | From $58/user/mo | From $50/user/moWinner |
| Free plan | No | No |
| Free trial | 7 days | 14 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Field Sales, Smb | Field Sales, Smb |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5Winner | 4.3/5 |
Badger Maps key facts
- Vendor
- Badger Maps
- Pricing
- Subscription — From $58/user/mo
- Free tier
- Free trial (7 days)
- Platforms
- Web, Ios, Android
- Best for
- Field Sales, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- San Francisco, CA, USA
Map My Customers key facts
- Vendor
- Map My Customers
- Pricing
- Subscription — From $50/user/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Field Sales, Smb
- Editor rating
- 4.3 / 5
- Founded
- 2014
- Headquarters
- Raleigh, NC, USA
Frequently asked questions
Is Badger Maps better than Map My Customers?
Neither is universally better — Badger Maps edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Badger Maps or Map My Customers cheaper?
Map My Customers is the more affordable of the two to get started, at from $50/user/mo. Badger Maps starts at from $58/user/mo; Map My Customers starts at from $50/user/mo.
Can Badger Maps replace Map My Customers?
Yes for most teams — both are field service tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.