Big Cartel vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
Simple stores for artists and makers.
The verdict
Both Big Cartel and Klaviyo are credible ecommerce platforms tools, and the right pick comes down to your priorities.
Big Cartel — Simple stores for artists and makers.
Klaviyo — The data-driven marketing platform for ecommerce.
Big Cartel vs Klaviyo: side by side
| Dimension | Big Cartel | Klaviyo |
|---|---|---|
| Starting price | Free – $15/mo | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Artists, Makers | Ecommerce, Dtc Brands |
| Platforms | Web, Ios | Web, Api |
| Rating | 4.4/5 | 4.6/5 |
Big Cartel key facts
- Vendor
- Big Cartel
- Pricing
- Freemium — Free – $15/mo
- Free tier
- Yes
- Platforms
- Web, Ios
- Best for
- Artists, Makers
- Editor rating
- 4.4 / 5
- Founded
- 2005
- Headquarters
- Salt Lake City, UT, USA
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Big Cartel better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Big Cartel or Klaviyo cheaper?
Big Cartel is the more affordable of the two to get started, at free – $15/mo. Big Cartel starts at free – $15/mo; Klaviyo starts at free – $45/mo.
Can Big Cartel replace Klaviyo?
Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.