Brandfolder vs Cloudinary
Updated June 2026 · A structured head-to-head comparison.
AI-powered digital asset management.
Image and video management API.
The verdict
Both Brandfolder and Cloudinary are credible digital asset management tools, and the right pick comes down to your priorities.
Brandfolder - AI-powered digital asset management.
Choose Cloudinary if you'd rather have a lower starting price (free - $89/mo) and a free plan to start on. Image and video management API.
Brandfolder vs Cloudinary: side by side
| Dimension | Brandfolder | Cloudinary |
|---|---|---|
| Starting price | Custom | Free - $89/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Marketing Teams, Enterprise | Developers, Media Teams |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.6/5 |
Brandfolder key facts
- Vendor
- Smartsheet
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Marketing Teams, Enterprise
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Denver, Colorado
Cloudinary key facts
- Vendor
- Cloudinary
- Pricing
- Freemium - Free - $89/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Developers, Media Teams
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Santa Clara, California
Frequently asked questions
Is Brandfolder better than Cloudinary?
Neither is universally better - Cloudinary edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Brandfolder or Cloudinary cheaper?
Cloudinary is the more affordable of the two to get started, at free - $89/mo. Brandfolder starts at custom; Cloudinary starts at free - $89/mo.
Can Brandfolder replace Cloudinary?
Yes for most teams - both are digital asset management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.