Brandfolder vs Pics.io
Updated June 2026 · A structured head-to-head comparison.
AI-powered digital asset management.
The verdict
Both Brandfolder and Pics.io are credible digital asset management tools, and the right pick comes down to your priorities.
Brandfolder - AI-powered digital asset management.
Choose Pics.io if you'd rather have a lower starting price (from $18/mo). DAM on top of cloud storage.
Brandfolder vs Pics.io: side by side
| Dimension | Brandfolder | Pics.io |
|---|---|---|
| Starting price | Custom | From $18/moWinner |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Marketing Teams, Enterprise | Smb, Marketing Teams |
| Platforms | Web, Api | Web |
| Rating | 4.5/5 | 4.5/5 |
Brandfolder key facts
- Vendor
- Smartsheet
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Marketing Teams, Enterprise
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Denver, Colorado
Pics.io key facts
- Vendor
- Pics.io
- Pricing
- Subscription - From $18/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Smb, Marketing Teams
- Editor rating
- 4.5 / 5
- Founded
- 2013
- Headquarters
- Lviv, Ukraine
Frequently asked questions
Is Brandfolder better than Pics.io?
Neither is universally better - Brandfolder edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Brandfolder or Pics.io cheaper?
Pics.io is the more affordable of the two to get started, at from $18/mo. Brandfolder starts at custom; Pics.io starts at from $18/mo.
Can Brandfolder replace Pics.io?
Yes for most teams - both are digital asset management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.