Buffer vs Metricool
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Buffer and Metricool are credible social media management tools, and the right pick comes down to your priorities.
Buffer — Simple social media scheduling.
Metricool — Manage and measure social and ads.
Buffer vs Metricool: side by side
| Dimension | Buffer | Metricool |
|---|---|---|
| Starting price | Free – $6/mo | Free – $18/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Solopreneurs, Smb | Smb, Freelancers |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.5/5 | 4.6/5 |
Buffer key facts
- Vendor
- Buffer
- Pricing
- Freemium — Free – $6/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2010
- Headquarters
- Remote
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Frequently asked questions
Is Buffer better than Metricool?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Buffer or Metricool cheaper?
Buffer is the more affordable of the two to get started, at free – $6/mo. Buffer starts at free – $6/mo; Metricool starts at free – $18/mo.
Can Buffer replace Metricool?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.