Cartloop vs OptinMonster
Updated June 2026 · A structured head-to-head comparison.
Lead capture & on-site conversion pop-ups.
The verdict
Both Cartloop and OptinMonster are credible sms marketing tools, and the right pick comes down to your priorities.
Choose Cartloop if you want a lower starting price (free – $120/mo), a free plan to start on and a higher overall rating (4.8/5). Conversational SMS for DTC brands.
OptinMonster — Lead capture & on-site conversion pop-ups.
Cartloop vs OptinMonster: side by side
| Dimension | Cartloop | OptinMonster |
|---|---|---|
| Starting price | Free – $120/moWinner | From $16/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Ecommerce Brands | Marketers, Smb |
| Platforms | Web, Api | Web |
| Rating | 4.8/5Winner | 4.3/5 |
Cartloop key facts
- Vendor
- Cartloop
- Pricing
- Freemium — Free – $120/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.8 / 5
- Founded
- 2019
- Headquarters
- London, United Kingdom
OptinMonster key facts
- Vendor
- OptinMonster
- Pricing
- Subscription — From $16/mo
- Free tier
- No
- Platforms
- Web
- Best for
- Marketers, Smb
- Editor rating
- 4.3 / 5
- Founded
- 2013
- Headquarters
- West Palm Beach, USA
Frequently asked questions
Is Cartloop better than OptinMonster?
Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Cartloop or OptinMonster cheaper?
Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; OptinMonster starts at from $16/mo.
Can Cartloop replace OptinMonster?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.