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Cartloop vs Voyado

Updated June 2026 · A structured head-to-head comparison.

Conversational SMS for DTC brands.

Customer loyalty and CRM for retail.

The verdict

Both Cartloop and Voyado are credible sms marketing tools, and the right pick comes down to your priorities.

Choose Cartloop if you want a lower starting price (free – $120/mo), a free plan to start on and a higher overall rating (4.8/5). Conversational SMS for DTC brands.

Voyado — Customer loyalty and CRM for retail.

Cartloop vs Voyado: side by side

DimensionCartloopVoyado
Starting priceFree – $120/moWinnerCustom
Free planYesWinnerNo
Pricing modelFreemiumSubscription
Best forSmb, Ecommerce BrandsRetail, Ecommerce
PlatformsWeb, ApiWeb, Api
Rating4.8/5Winner4.4/5

Cartloop key facts

Vendor
Cartloop
Pricing
Freemium — Free – $120/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Ecommerce Brands
Editor rating
4.8 / 5
Founded
2019
Headquarters
London, United Kingdom

Voyado key facts

Vendor
Voyado
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Api
Best for
Retail, Ecommerce
Editor rating
4.4 / 5
Founded
2014
Headquarters
Stockholm, Sweden

Frequently asked questions

Is Cartloop better than Voyado?

Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Cartloop or Voyado cheaper?

Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; Voyado starts at custom.

Can Cartloop replace Voyado?

Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.