Cartloop vs WATI
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Cartloop and WATI are credible sms marketing tools, and the right pick comes down to your priorities.
Choose Cartloop if you want a lower starting price (free – $120/mo), a free plan to start on and a higher overall rating (4.8/5). Conversational SMS for DTC brands.
Choose WATI if you'd rather have a longer free trial (7 days). WhatsApp Business API for SMBs.
Cartloop vs WATI: side by side
| Dimension | Cartloop | WATI |
|---|---|---|
| Starting price | Free – $120/moWinner | From $49/mo |
| Free plan | YesWinner | No |
| Free trial | — | 7 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Ecommerce Brands | India Smb, Ecommerce |
| Platforms | Web, Api | Web, Android, Api |
| Rating | 4.8/5Winner | 4.4/5 |
Cartloop key facts
- Vendor
- Cartloop
- Pricing
- Freemium — Free – $120/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Ecommerce Brands
- Editor rating
- 4.8 / 5
- Founded
- 2019
- Headquarters
- London, United Kingdom
WATI key facts
- Vendor
- Clare.AI
- Pricing
- Subscription — From $49/mo
- Free tier
- Free trial (7 days)
- Platforms
- Web, Android, Api
- Best for
- India Smb, Ecommerce
- Editor rating
- 4.4 / 5
- Founded
- 2019
- Headquarters
- Hong Kong
Frequently asked questions
Is Cartloop better than WATI?
Neither is universally better — Cartloop edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Cartloop or WATI cheaper?
Cartloop is the more affordable of the two to get started, at free – $120/mo. Cartloop starts at free – $120/mo; WATI starts at from $49/mo.
Can Cartloop replace WATI?
Yes for most teams — both are sms marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.