Clay vs FullEnrich
Updated June 2026 · A structured head-to-head comparison.
Waterfall enrichment for emails and mobiles.
The verdict
Both Clay and FullEnrich are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Clay if you want a lower starting price (free – $149/mo), a free plan to start on and a higher overall rating (4.8/5). Data enrichment and AI outreach automation.
FullEnrich — Waterfall enrichment for emails and mobiles.
Clay vs FullEnrich: side by side
| Dimension | Clay | FullEnrich |
|---|---|---|
| Starting price | Free – $149/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Usage-based |
| Best for | Revops, Growth Teams, Agencies | Revops, Growth Teams, Agencies |
| Platforms | Web, Api | Web, Api |
| Rating | 4.8/5Winner | 4.6/5 |
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
FullEnrich key facts
- Vendor
- FullEnrich
- Pricing
- Usage-based — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2023
- Headquarters
- Paris, France
Frequently asked questions
Is Clay better than FullEnrich?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Clay or FullEnrich cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. Clay starts at free – $149/mo; FullEnrich starts at custom.
Can Clay replace FullEnrich?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.