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Clay vs Lead411

Updated June 2026 · A structured head-to-head comparison.

Data enrichment and AI outreach automation.

B2B data with buyer intent and triggers.

The verdict

Both Clay and Lead411 are credible sales intelligence tools, and the right pick comes down to your priorities.

Choose Clay if you want a lower starting price (free – $149/mo), a free plan to start on and a higher overall rating (4.8/5). Data enrichment and AI outreach automation.

Choose Lead411 if you'd rather have a longer free trial (7 days). B2B data with buyer intent and triggers.

Clay vs Lead411: side by side

DimensionClayLead411
Starting priceFree – $149/moWinnerFrom $99/mo
Free planYesWinnerNo
Free trial7 daysWinner
Pricing modelFreemiumSubscription
Best forRevops, Growth Teams, AgenciesSmb, Sales Teams
PlatformsWeb, ApiWeb, Api
Rating4.8/5Winner4.5/5

Clay key facts

Vendor
Clay
Pricing
Freemium — Free – $149/mo
Free tier
Yes
Platforms
Web, Api
Best for
Revops, Growth Teams, Agencies
Editor rating
4.8 / 5
Founded
2017
Headquarters
New York, USA

Lead411 key facts

Vendor
Lead411
Pricing
Subscription — From $99/mo
Free tier
Free trial (7 days)
Platforms
Web, Api
Best for
Smb, Sales Teams
Editor rating
4.5 / 5
Founded
2001
Headquarters
Boulder, USA

Frequently asked questions

Is Clay better than Lead411?

Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Clay or Lead411 cheaper?

Clay is the more affordable of the two to get started, at free – $149/mo. Clay starts at free – $149/mo; Lead411 starts at from $99/mo.

Can Clay replace Lead411?

Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.