Clay vs Wiza
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Clay and Wiza are credible sales intelligence tools, and the right pick comes down to your priorities.
Choose Clay if you want a higher overall rating (4.8/5). Data enrichment and AI outreach automation.
Wiza — Turn LinkedIn searches into verified leads.
Clay vs Wiza: side by side
| Dimension | Clay | Wiza |
|---|---|---|
| Starting price | Free – $149/mo | Free – $83/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Revops, Growth Teams, Agencies | Smb, Recruiters, Sales Teams |
| Platforms | Web, Api | Web, Api |
| Rating | 4.8/5Winner | 4.5/5 |
Clay key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
Wiza key facts
- Vendor
- Wiza
- Pricing
- Freemium — Free – $83/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Recruiters, Sales Teams
- Editor rating
- 4.5 / 5
- Founded
- 2019
- Headquarters
- Toronto, Canada
Frequently asked questions
Is Clay better than Wiza?
Neither is universally better — Clay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Clay or Wiza cheaper?
Clay is the more affordable of the two to get started, at free – $149/mo. Clay starts at free – $149/mo; Wiza starts at free – $83/mo.
Can Clay replace Wiza?
Yes for most teams — both are sales intelligence tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.