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Close vs folk

Updated June 2026 · A structured head-to-head comparison.

The CRM built for inside sales teams.

The CRM for people-first teams.

The verdict

Both Close and folk are credible crm tools, and the right pick comes down to your priorities.

Choose Close if you want a lower starting price (from $19/user/mo) and broader platform coverage. The CRM built for inside sales teams.

folk — The CRM for people-first teams.

Close vs folk: side by side

DimensionClosefolk
Starting priceFrom $19/user/moWinnerFrom $20/user/mo
Free planNoNo
Free trial14 days14 days
Pricing modelSubscriptionSubscription
Best forStartups, Sales TeamsAgencies, Smb
PlatformsWeb, Ios, Android, ApiWinnerWeb
Rating4.6/54.6/5

Close key facts

Vendor
Close
Pricing
Subscription — From $19/user/mo
Free tier
Free trial (14 days)
Platforms
Web, Ios, Android, Api
Best for
Startups, Sales Teams
Editor rating
4.6 / 5
Founded
2013
Headquarters
Remote

folk key facts

Vendor
folk
Pricing
Subscription — From $20/user/mo
Free tier
Free trial (14 days)
Platforms
Web
Best for
Agencies, Smb
Editor rating
4.6 / 5
Founded
2020
Headquarters
Paris, France

Frequently asked questions

Is Close better than folk?

Neither is universally better — Close edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Close or folk cheaper?

Close is the more affordable of the two to get started, at from $19/user/mo. Close starts at from $19/user/mo; folk starts at from $20/user/mo.

Can Close replace folk?

Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.