Convert vs GrowthBook
Updated June 2026 · A structured head-to-head comparison.
Open-source flags and A/B testing.
The verdict
Both Convert and GrowthBook are credible ab testing tools, and the right pick comes down to your priorities.
Choose Convert if you want a longer free trial (15 days). Privacy-first A/B testing.
Choose GrowthBook if you'd rather have a lower starting price (free – $20/user/mo) and a free plan to start on. Open-source flags and A/B testing.
Convert vs GrowthBook: side by side
| Dimension | Convert | GrowthBook |
|---|---|---|
| Starting price | From $349/mo | Free – $20/user/moWinner |
| Free plan | No | YesWinner |
| Free trial | 15 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Agencies, Marketers | Product Teams, Data Teams |
| Platforms | Web, Api | Web, Self Hosted, Api |
| Rating | 4.7/5 | 4.6/5 |
Convert key facts
- Vendor
- Convert
- Pricing
- Subscription — From $349/mo
- Free tier
- Free trial (15 days)
- Platforms
- Web, Api
- Best for
- Agencies, Marketers
- Editor rating
- 4.7 / 5
- Founded
- 2009
- Headquarters
- Henderson, NV, USA
GrowthBook key facts
- Vendor
- GrowthBook
- Pricing
- Freemium — Free – $20/user/mo
- Free tier
- Yes
- Platforms
- Web, Self Hosted, Api
- Best for
- Product Teams, Data Teams
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Convert better than GrowthBook?
Neither is universally better — Convert edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Convert or GrowthBook cheaper?
GrowthBook is the more affordable of the two to get started, at free – $20/user/mo. Convert starts at from $349/mo; GrowthBook starts at free – $20/user/mo.
Can Convert replace GrowthBook?
Yes for most teams — both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.