Coolors vs Simplified
Updated June 2026 · A structured head-to-head comparison.
All-in-one AI content and design.
The verdict
Both Coolors and Simplified are credible design creative tools, and the right pick comes down to your priorities.
Choose Coolors if you want a higher overall rating (4.8/5). The super-fast color palette generator.
Simplified — All-in-one AI content and design.
Coolors vs Simplified: side by side
| Dimension | Coolors | Simplified |
|---|---|---|
| Starting price | Free – $3.99/mo | Free – $18/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Designers, Developers, Creators | Marketers, Small Teams, Creators |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.8/5Winner | 4.5/5 |
Coolors key facts
- Vendor
- Coolors
- Pricing
- Freemium — Free – $3.99/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Designers, Developers, Creators
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Reggio Emilia, Italy
Simplified key facts
- Vendor
- Simplified
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Marketers, Small Teams, Creators
- Editor rating
- 4.5 / 5
- Founded
- 2020
- Headquarters
- New York, New York
Frequently asked questions
Is Coolors better than Simplified?
Neither is universally better — Coolors edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Coolors or Simplified cheaper?
Coolors is the more affordable of the two to get started, at free – $3.99/mo. Coolors starts at free – $3.99/mo; Simplified starts at free – $18/mo.
Can Coolors replace Simplified?
Yes for most teams — both are design creative tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.