Countly vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both Countly and Microsoft Clarity are credible product analytics tools, and the right pick comes down to your priorities.
Choose Countly if you want broader platform coverage. Privacy-focused product analytics.
Microsoft Clarity — Free heatmaps and session recordings.
Countly vs Microsoft Clarity: side by side
| Dimension | Countly | Microsoft Clarity |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Free |
| Best for | Developers, Enterprise | Smb, Marketers |
| Platforms | Web, Self Hosted, Ios, Android, ApiWinner | Web |
| Rating | 4.4/5 | 4.6/5 |
Countly key facts
- Vendor
- Countly
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted, Ios, Android, Api
- Best for
- Developers, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2012
- Headquarters
- London, UK
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is Countly better than Microsoft Clarity?
Neither is universally better — Microsoft Clarity edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Countly or Microsoft Clarity cheaper?
Countly is the more affordable of the two to get started, at free. Countly starts at free; Microsoft Clarity starts at free.
Can Countly replace Microsoft Clarity?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.