DealerCenter vs Fullbay
Updated June 2026 · A structured head-to-head comparison.
DMS for independent dealers.
The verdict
Both DealerCenter and Fullbay are credible automotive tools, and the right pick comes down to your priorities.
Choose DealerCenter if you want broader platform coverage. DMS for independent dealers.
Fullbay — Heavy-duty repair shop software.
DealerCenter vs Fullbay: side by side
| Dimension | DealerCenter | Fullbay |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Independent Dealers, Bhph Dealers | Heavy Duty Repair, Diesel Shops |
| Platforms | Web, Ios, AndroidWinner | Web |
| Rating | 4.5/5 | 4.6/5 |
DealerCenter key facts
- Vendor
- Nowcom
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Independent Dealers, Bhph Dealers
- Editor rating
- 4.5 / 5
- Founded
- 2004
- Headquarters
- Los Angeles, CA, USA
Fullbay key facts
- Vendor
- Fullbay
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Heavy Duty Repair, Diesel Shops
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- Phoenix, AZ, USA
Frequently asked questions
Is DealerCenter better than Fullbay?
Neither is universally better — Fullbay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is DealerCenter or Fullbay cheaper?
DealerCenter is the more affordable of the two to get started, at custom. DealerCenter starts at custom; Fullbay starts at custom.
Can DealerCenter replace Fullbay?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.