Dealertrack vs Fullbay
Updated June 2026 · A structured head-to-head comparison.
Dealership DMS and F&I.
The verdict
Both Dealertrack and Fullbay are credible automotive tools, and the right pick comes down to your priorities.
Dealertrack — Dealership DMS and F&I.
Choose Fullbay if you'd rather have a higher overall rating (4.6/5). Heavy-duty repair shop software.
Dealertrack vs Fullbay: side by side
| Dimension | Dealertrack | Fullbay |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Car Dealers, F&I Managers | Heavy Duty Repair, Diesel Shops |
| Platforms | Web | Web |
| Rating | 4.0/5 | 4.6/5Winner |
Dealertrack key facts
- Vendor
- Cox Automotive
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Car Dealers, F&I Managers
- Editor rating
- 4.0 / 5
- Founded
- 2001
- Headquarters
- Dallas, TX, USA
Fullbay key facts
- Vendor
- Fullbay
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Heavy Duty Repair, Diesel Shops
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- Phoenix, AZ, USA
Frequently asked questions
Is Dealertrack better than Fullbay?
Neither is universally better — Fullbay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Dealertrack or Fullbay cheaper?
Dealertrack is the more affordable of the two to get started, at custom. Dealertrack starts at custom; Fullbay starts at custom.
Can Dealertrack replace Fullbay?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.