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Ecwid vs Sellfy

Updated June 2026 · A structured head-to-head comparison.

Add a store to any website.

Sell digital products and merch.

The verdict

Both Ecwid and Sellfy are credible ecommerce platforms tools, and the right pick comes down to your priorities.

Choose Ecwid if you want broader platform coverage. Add a store to any website.

Choose Sellfy if you'd rather have a longer free trial (14 days). Sell digital products and merch.

Ecwid vs Sellfy: side by side

DimensionEcwidSellfy
Starting priceFree – $21/moFree – $29/mo
Free planYesYes
Free trial14 daysWinner
Pricing modelFreemiumSubscription
Best forSmb, Existing SitesCreators, Smb
PlatformsWeb, Ios, AndroidWinnerWeb
Rating4.6/54.5/5

Ecwid key facts

Vendor
Lightspeed
Pricing
Freemium — Free – $21/mo
Free tier
Yes
Platforms
Web, Ios, Android
Best for
Smb, Existing Sites
Editor rating
4.6 / 5
Founded
2009
Headquarters
Encinitas, CA, USA

Sellfy key facts

Vendor
Sellfy
Pricing
Subscription — Free – $29/mo
Free tier
Yes
Platforms
Web
Best for
Creators, Smb
Editor rating
4.5 / 5
Founded
2011
Headquarters
Riga, Latvia

Frequently asked questions

Is Ecwid better than Sellfy?

Neither is universally better — Ecwid edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Ecwid or Sellfy cheaper?

Ecwid is the more affordable of the two to get started, at free – $21/mo. Ecwid starts at free – $21/mo; Sellfy starts at free – $29/mo.

Can Ecwid replace Sellfy?

Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.