Ecwid vs WooCommerce
Updated June 2026 · A structured head-to-head comparison.
The open-source ecommerce for WordPress.
The verdict
Both Ecwid and WooCommerce are credible ecommerce platforms tools, and the right pick comes down to your priorities.
Ecwid — Add a store to any website.
WooCommerce — The open-source ecommerce for WordPress.
Ecwid vs WooCommerce: side by side
| Dimension | Ecwid | WooCommerce |
|---|---|---|
| Starting price | Free – $21/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Open source |
| Best for | Smb, Existing Sites | Smb, Wordpress Users |
| Platforms | Web, Ios, Android | Web, Self Hosted |
| Rating | 4.6/5 | 4.4/5 |
Ecwid key facts
- Vendor
- Lightspeed
- Pricing
- Freemium — Free – $21/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Existing Sites
- Editor rating
- 4.6 / 5
- Founded
- 2009
- Headquarters
- Encinitas, CA, USA
WooCommerce key facts
- Vendor
- Automattic
- Pricing
- Open source — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted
- Best for
- Smb, Wordpress Users
- Editor rating
- 4.4 / 5
- Founded
- 2011
- Headquarters
- Open source
Frequently asked questions
Is Ecwid better than WooCommerce?
Neither is universally better — Ecwid edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Ecwid or WooCommerce cheaper?
Ecwid is the more affordable of the two to get started, at free – $21/mo. Ecwid starts at free – $21/mo; WooCommerce starts at free.
Can Ecwid replace WooCommerce?
Yes for most teams — both are ecommerce platforms tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.