EmailOctopus vs Mailchimp
Updated June 2026 · A structured head-to-head comparison.
Simple, affordable email marketing.
The verdict
Both EmailOctopus and Mailchimp are credible email marketing tools, and the right pick comes down to your priorities.
Choose EmailOctopus if you want a higher overall rating (4.6/5). Simple, affordable email marketing.
Choose Mailchimp if you'd rather have broader platform coverage. Email marketing for small businesses.
EmailOctopus vs Mailchimp: side by side
| Dimension | EmailOctopus | Mailchimp |
|---|---|---|
| Starting price | Free – $9/mo | Free – $13/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Solopreneurs, Smb | Smb, Ecommerce, Beginners |
| Platforms | Web, Api | Web, Ios, Android, ApiWinner |
| Rating | 4.6/5Winner | 4.3/5 |
EmailOctopus key facts
- Vendor
- EmailOctopus
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- London, UK
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
Frequently asked questions
Is EmailOctopus better than Mailchimp?
Neither is universally better — EmailOctopus edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is EmailOctopus or Mailchimp cheaper?
EmailOctopus is the more affordable of the two to get started, at free – $9/mo. EmailOctopus starts at free – $9/mo; Mailchimp starts at free – $13/mo.
Can EmailOctopus replace Mailchimp?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.