EmailOctopus vs Omnisend
Updated June 2026 · A structured head-to-head comparison.
Simple, affordable email marketing.
The verdict
Both EmailOctopus and Omnisend are credible email marketing tools, and the right pick comes down to your priorities.
EmailOctopus — Simple, affordable email marketing.
Omnisend — Email & SMS for ecommerce.
EmailOctopus vs Omnisend: side by side
| Dimension | EmailOctopus | Omnisend |
|---|---|---|
| Starting price | Free – $9/mo | Free – $16/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Solopreneurs, Smb | Ecommerce, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.6/5 |
EmailOctopus key facts
- Vendor
- EmailOctopus
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- London, UK
Omnisend key facts
- Vendor
- Omnisend
- Pricing
- Freemium — Free – $16/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- London, UK
Frequently asked questions
Is EmailOctopus better than Omnisend?
Neither is universally better — EmailOctopus edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is EmailOctopus or Omnisend cheaper?
EmailOctopus is the more affordable of the two to get started, at free – $9/mo. EmailOctopus starts at free – $9/mo; Omnisend starts at free – $16/mo.
Can EmailOctopus replace Omnisend?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.