EZLynx vs Sure
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both EZLynx and Sure are credible insurance tools, and the right pick comes down to your priorities.
EZLynx — Agency management and rating.
Choose Sure if you'd rather have a higher overall rating (4.4/5). Insurance-as-a-service platform.
EZLynx vs Sure: side by side
| Dimension | EZLynx | Sure |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Insurance Agencies | Carriers, Embedded Insurance |
| Platforms | Web | Web, Api |
| Rating | 4.2/5 | 4.4/5Winner |
EZLynx key facts
- Vendor
- Applied Systems
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Insurance Agencies
- Editor rating
- 4.2 / 5
- Founded
- 2003
- Headquarters
- Lewisville, TX, USA
Sure key facts
- Vendor
- Sure
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Carriers, Embedded Insurance
- Editor rating
- 4.4 / 5
- Founded
- 2015
- Headquarters
- Santa Monica, CA, USA
Frequently asked questions
Is EZLynx better than Sure?
Neither is universally better — Sure edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is EZLynx or Sure cheaper?
EZLynx is the more affordable of the two to get started, at custom. EZLynx starts at custom; Sure starts at custom.
Can EZLynx replace Sure?
Yes for most teams — both are insurance tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.