Fathom Analytics vs Matomo
Updated June 2026 · A structured head-to-head comparison.
Privacy-first website analytics.
The verdict
Both Fathom Analytics and Matomo are credible web analytics tools, and the right pick comes down to your priorities.
Choose Fathom Analytics if you want a longer free trial (30 days) and a higher overall rating (4.8/5). Privacy-first website analytics.
Choose Matomo if you'd rather have a lower starting price (free – $23/mo) and a free plan to start on. The privacy-respecting Google Analytics alternative.
Fathom Analytics vs Matomo: side by side
| Dimension | Fathom Analytics | Matomo |
|---|---|---|
| Starting price | From $15/mo | Free – $23/moWinner |
| Free plan | No | YesWinner |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Privacy Conscious, Smb | Privacy Conscious, Enterprise |
| Platforms | Web, Api | Self Hosted, Web |
| Rating | 4.8/5Winner | 4.4/5 |
Fathom Analytics key facts
- Vendor
- Fathom
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web, Api
- Best for
- Privacy Conscious, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2018
- Headquarters
- Remote (Canada)
Matomo key facts
- Vendor
- Matomo
- Pricing
- Freemium — Free – $23/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web
- Best for
- Privacy Conscious, Enterprise
- Editor rating
- 4.4 / 5
- Founded
- 2007
- Headquarters
- Wellington, New Zealand
Frequently asked questions
Is Fathom Analytics better than Matomo?
Neither is universally better — Fathom Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Fathom Analytics or Matomo cheaper?
Matomo is the more affordable of the two to get started, at free – $23/mo. Fathom Analytics starts at from $15/mo; Matomo starts at free – $23/mo.
Can Fathom Analytics replace Matomo?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.