First Due vs ImageTrend
Updated June 2026 · A structured head-to-head comparison.
EMS, fire, and hospital data collection
The verdict
Both First Due and ImageTrend are credible public safety tools, and the right pick comes down to your priorities.
Choose First Due if you want a higher overall rating (4.6/5). Cloud platform for fire and EMS
ImageTrend — EMS, fire, and hospital data collection
First Due vs ImageTrend: side by side
| Dimension | First Due | ImageTrend |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Fire Departments, Ems Agencies | Ems Agencies, State Agencies |
| Platforms | Web, Ios, Android, Api | Web, Ios, Android, Api |
| Rating | 4.6/5Winner | 4.1/5 |
First Due key facts
- Vendor
- First Due (Locality Media)
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android, Api
- Best for
- Fire Departments, Ems Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- Long Island City, NY, USA
ImageTrend key facts
- Vendor
- ImageTrend
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Ios, Android, Api
- Best for
- Ems Agencies, State Agencies
- Editor rating
- 4.1 / 5
- Founded
- 1998
- Headquarters
- Lakeville, MN, USA
Frequently asked questions
Is First Due better than ImageTrend?
Neither is universally better — First Due edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is First Due or ImageTrend cheaper?
First Due is the more affordable of the two to get started, at custom. First Due starts at custom; ImageTrend starts at custom.
Can First Due replace ImageTrend?
Yes for most teams — both are public safety tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.