Freightos vs ShipBob
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Freightos and ShipBob are credible logistics tools, and the right pick comes down to your priorities.
Choose Freightos if you want a lower starting price (free) and a free plan to start on. Freight booking marketplace.
ShipBob — Fulfillment for ecommerce.
Freightos vs ShipBob: side by side
| Dimension | Freightos | ShipBob |
|---|---|---|
| Starting price | FreeWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Usage-based | Usage-based |
| Best for | Importers, Freight Forwarders | Ecommerce Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.2/5 | 4.2/5 |
Freightos key facts
- Vendor
- Freightos
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Importers, Freight Forwarders
- Editor rating
- 4.2 / 5
- Founded
- 2012
- Headquarters
- Barcelona, Spain
ShipBob key facts
- Vendor
- ShipBob
- Pricing
- Usage-based — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Ecommerce Brands
- Editor rating
- 4.2 / 5
- Founded
- 2014
- Headquarters
- Chicago, IL, USA
Frequently asked questions
Is Freightos better than ShipBob?
Neither is universally better — Freightos edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Freightos or ShipBob cheaper?
Freightos is the more affordable of the two to get started, at free. Freightos starts at free; ShipBob starts at custom.
Can Freightos replace ShipBob?
Yes for most teams — both are logistics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.