Front vs Groove
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Front and Groove are credible helpdesk tools, and the right pick comes down to your priorities.
Choose Front if you want broader platform coverage. Shared inbox and customer communication.
Choose Groove if you'd rather have a lower starting price (from $16/user/mo). Simple help desk for growing teams.
Front vs Groove: side by side
| Dimension | Front | Groove |
|---|---|---|
| Starting price | From $19/seat/mo | From $16/user/moWinner |
| Free plan | No | No |
| Free trial | 7 days | 7 days |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Operations | Smb |
| Platforms | Web, Ios, AndroidWinner | Web |
| Rating | 4.5/5 | 4.5/5 |
Front key facts
- Vendor
- Front
- Pricing
- Subscription — From $19/seat/mo
- Free tier
- Free trial (7 days)
- Platforms
- Web, Ios, Android
- Best for
- Smb, Operations
- Editor rating
- 4.5 / 5
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
Groove key facts
- Vendor
- Groove
- Pricing
- Subscription — From $16/user/mo
- Free tier
- Free trial (7 days)
- Platforms
- Web
- Best for
- Smb
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Providence, RI, USA
Frequently asked questions
Is Front better than Groove?
Neither is universally better — Front edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Front or Groove cheaper?
Groove is the more affordable of the two to get started, at from $16/user/mo. Front starts at from $19/seat/mo; Groove starts at from $16/user/mo.
Can Front replace Groove?
Yes for most teams — both are helpdesk tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.