Fullbay vs Reynolds and Reynolds
Updated June 2026 · A structured head-to-head comparison.
Automotive retailing DMS.
The verdict
Both Fullbay and Reynolds and Reynolds are credible automotive tools, and the right pick comes down to your priorities.
Choose Fullbay if you want a higher overall rating (4.6/5). Heavy-duty repair shop software.
Reynolds and Reynolds — Automotive retailing DMS.
Fullbay vs Reynolds and Reynolds: side by side
| Dimension | Fullbay | Reynolds and Reynolds |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Heavy Duty Repair, Diesel Shops | Car Dealers, Enterprise |
| Platforms | Web | Web |
| Rating | 4.6/5Winner | 3.9/5 |
Fullbay key facts
- Vendor
- Fullbay
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Heavy Duty Repair, Diesel Shops
- Editor rating
- 4.6 / 5
- Founded
- 2013
- Headquarters
- Phoenix, AZ, USA
Reynolds and Reynolds key facts
- Vendor
- Reynolds and Reynolds
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Car Dealers, Enterprise
- Editor rating
- 3.9 / 5
- Founded
- 1866
- Headquarters
- Dayton, OH, USA
Frequently asked questions
Is Fullbay better than Reynolds and Reynolds?
Neither is universally better — Fullbay edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Fullbay or Reynolds and Reynolds cheaper?
Fullbay is the more affordable of the two to get started, at custom. Fullbay starts at custom; Reynolds and Reynolds starts at custom.
Can Fullbay replace Reynolds and Reynolds?
Yes for most teams — both are automotive tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.