FullStory vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both FullStory and Microsoft Clarity are credible product analytics tools, and the right pick comes down to your priorities.
FullStory — Digital experience and session replay.
Microsoft Clarity — Free heatmaps and session recordings.
FullStory vs Microsoft Clarity: side by side
| Dimension | FullStory | Microsoft Clarity |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Subscription | Free |
| Best for | Product Teams, Ux Teams | Smb, Marketers |
| Platforms | Web, Api | Web |
| Rating | 4.5/5 | 4.6/5 |
FullStory key facts
- Vendor
- FullStory
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Ux Teams
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Atlanta, GA, USA
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is FullStory better than Microsoft Clarity?
Neither is universally better — Microsoft Clarity edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is FullStory or Microsoft Clarity cheaper?
FullStory is the more affordable of the two to get started, at free. FullStory starts at free; Microsoft Clarity starts at free.
Can FullStory replace Microsoft Clarity?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.