Fundraise Up vs Virtuous
Updated June 2026 · A structured head-to-head comparison.
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The verdict
Both Fundraise Up and Virtuous are credible nonprofit tools, and the right pick comes down to your priorities.
Choose Fundraise Up if you want a higher overall rating (4.8/5). Conversion-optimized donation checkout.
Virtuous - Responsive fundraising CRM for nonprofits.
Fundraise Up vs Virtuous: side by side
| Dimension | Fundraise Up | Virtuous |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Nonprofits, Large Charities | Nonprofits, Charities |
| Platforms | Web | Web |
| Rating | 4.8/5Winner | 4.6/5 |
Fundraise Up key facts
- Vendor
- Fundraise Up
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Nonprofits, Large Charities
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- Brooklyn, NY
Virtuous key facts
- Vendor
- Virtuous
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Nonprofits, Charities
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- Phoenix, AZ
Frequently asked questions
Is Fundraise Up better than Virtuous?
Neither is universally better - Fundraise Up edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Fundraise Up or Virtuous cheaper?
Fundraise Up is the more affordable of the two to get started, at custom. Fundraise Up starts at custom; Virtuous starts at custom.
Can Fundraise Up replace Virtuous?
Yes for most teams - both are nonprofit tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.