Funnelytics vs Lawmatics
Updated June 2026 · A structured head-to-head comparison.
Visual funnel mapping and analytics.
The verdict
Both Funnelytics and Lawmatics are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Funnelytics if you want a lower starting price (free – $99/mo) and a free plan to start on. Visual funnel mapping and analytics.
Choose Lawmatics if you'd rather have a higher overall rating (4.8/5). CRM and intake for law firms.
Funnelytics vs Lawmatics: side by side
| Dimension | Funnelytics | Lawmatics |
|---|---|---|
| Starting price | Free – $99/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Agencies, Smb | Law Firms |
| Platforms | Web | Web |
| Rating | 4.3/5 | 4.8/5Winner |
Funnelytics key facts
- Vendor
- Funnelytics
- Pricing
- Freemium — Free – $99/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Agencies, Smb
- Editor rating
- 4.3 / 5
- Founded
- 2016
- Headquarters
- Toronto, Ontario, Canada
Lawmatics key facts
- Vendor
- Lawmatics
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Law Firms
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- San Diego, CA, USA
Frequently asked questions
Is Funnelytics better than Lawmatics?
Neither is universally better — Lawmatics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Funnelytics or Lawmatics cheaper?
Funnelytics is the more affordable of the two to get started, at free – $99/mo. Funnelytics starts at free – $99/mo; Lawmatics starts at custom.
Can Funnelytics replace Lawmatics?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.