GetResponse vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
Email marketing, automation, and funnels.
The verdict
Both GetResponse and Klaviyo are credible email marketing tools, and the right pick comes down to your priorities.
Choose GetResponse if you want broader platform coverage. Email marketing, automation, and funnels.
Choose Klaviyo if you'd rather have a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
GetResponse vs Klaviyo: side by side
| Dimension | GetResponse | Klaviyo |
|---|---|---|
| Starting price | Free – $19/mo | Free – $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Creators, Marketers | Ecommerce, Dtc Brands |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.2/5 | 4.6/5Winner |
GetResponse key facts
- Vendor
- GetResponse
- Pricing
- Freemium — Free – $19/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Creators, Marketers
- Editor rating
- 4.2 / 5
- Founded
- 1998
- Headquarters
- Gdańsk, Poland
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is GetResponse better than Klaviyo?
Neither is universally better — Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is GetResponse or Klaviyo cheaper?
GetResponse is the more affordable of the two to get started, at free – $19/mo. GetResponse starts at free – $19/mo; Klaviyo starts at free – $45/mo.
Can GetResponse replace Klaviyo?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.