Google Analytics 4 vs PostHog
Updated June 2026 · A structured head-to-head comparison.
The standard for web analytics.
The verdict
Both Google Analytics 4 and PostHog are credible web analytics tools, and the right pick comes down to your priorities.
Google Analytics 4 — The standard for web analytics.
Choose PostHog if you'd rather have a higher overall rating (4.7/5). The open-source product OS.
Google Analytics 4 vs PostHog: side by side
| Dimension | Google Analytics 4 | PostHog |
|---|---|---|
| Starting price | Free | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Everyone, Marketers | Startups, Product Teams, Developers |
| Platforms | Web, Api | Web, Self Hosted, Api |
| Rating | 4.5/5 | 4.7/5Winner |
Google Analytics 4 key facts
- Vendor
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Everyone, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2005
- Headquarters
- Mountain View, CA, USA
PostHog key facts
- Vendor
- PostHog
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Self Hosted, Api
- Best for
- Startups, Product Teams, Developers
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Google Analytics 4 better than PostHog?
Neither is universally better — PostHog edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Google Analytics 4 or PostHog cheaper?
Google Analytics 4 is the more affordable of the two to get started, at free. Google Analytics 4 starts at free; PostHog starts at free.
Can Google Analytics 4 replace PostHog?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.