Google Analytics 4 vs Simple Analytics
Updated June 2026 · A structured head-to-head comparison.
The standard for web analytics.
Privacy-first web analytics.
The verdict
Both Google Analytics 4 and Simple Analytics are credible web analytics tools, and the right pick comes down to your priorities.
Choose Google Analytics 4 if you want a lower starting price (free) and a free plan to start on. The standard for web analytics.
Simple Analytics — Privacy-first web analytics.
Google Analytics 4 vs Simple Analytics: side by side
| Dimension | Google Analytics 4 | Simple Analytics |
|---|---|---|
| Starting price | FreeWinner | From $9/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Everyone, Marketers | Smb, Solopreneurs |
| Platforms | Web, Api | Web, Api |
| Rating | 4.5/5 | 4.6/5 |
Google Analytics 4 key facts
- Vendor
- Pricing
- Freemium — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Everyone, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2005
- Headquarters
- Mountain View, CA, USA
Simple Analytics key facts
- Vendor
- Simple Analytics
- Pricing
- Subscription — From $9/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Solopreneurs
- Editor rating
- 4.6 / 5
- Founded
- 2018
- Headquarters
- Amsterdam, Netherlands
Frequently asked questions
Is Google Analytics 4 better than Simple Analytics?
Neither is universally better — Simple Analytics edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Google Analytics 4 or Simple Analytics cheaper?
Google Analytics 4 is the more affordable of the two to get started, at free. Google Analytics 4 starts at free; Simple Analytics starts at from $9/mo.
Can Google Analytics 4 replace Simple Analytics?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.